Customers look for you on maps, in search results and on social media, then contact you and wait for a reply. We review that whole journey from a customer's perspective, using public sources and a mystery shopper test to identify where you lose customers. Start with the free express audit, and choose the full paid audit for a more detailed picture.
THE CUSTOMER'S PATH
Google Maps, Yandex Maps, 2GIS, search engines and AI assistants. If customers can't find you, they go to a competitor without ever knowing you exist.
Reviews, ratings, recent posts and the look of your website. Outdated details and unanswered reviews can put customers off before they get in touch.
Phone number, links, opening hours and the enquiry form. Every extra step or broken link can cost you an enquiry.
How quickly and thoroughly you respond to messages on Instagram and WhatsApp, phone calls and emails. This is often where you lose the most customers.
How many steps and how much time it takes to get a price, make a booking and pay, and whether you follow up when a customer stops responding.
TWO OPTIONS
A limited preliminary check using public sources and one test enquiry. We identify the main issues and their priority.
A detailed review of your online presence and internal processes. We identify why you lose customers, estimate the cost and recommend ways to address the issues.
WHAT WE CHECK
| Area | ExpressFREE | FullPAID |
|---|---|---|
| Business profile | Not included | Legal entity data (e-register.am), years in business, branches, advertising activity, website technology |
| Maps and directories | Google Maps: listing presence, verification status, rating, opening hours | Google Maps, Yandex Maps, 2GIS, Apple Maps, Spyur.am, industry directories and consistency of details across all platforms |
| Search | What customers see when they search for your business by name | Also 10 key search queries without your business name, and a check of how your site is indexed |
| AI assistants | One question to ChatGPT | ChatGPT, Gemini, Perplexity and Google AI Overviews: mentions of your business and accuracy of the details |
| Website and page availability | Mobile loading speed | Core Web Vitals, mobile experience, SSL, broken links, form functionality, languages, WCAG accessibility checks and 7-day uptime monitoring |
| Social media | Your main page: latest post, bio, link | Instagram, Facebook, TikTok, Telegram, LinkedIn: posting frequency, audience engagement, replies to comments |
| Reviews | Rating and number of reviews | Reviews across all platforms, how recent they are, the proportion with a reply and handling of negative feedback |
| Speed: first message to sale | One enquiry through one contact channel, with response time measured | Every channel in and out of working hours, reply quality, follow-up and the steps to payment |
| Competitors | One comparison figure | Comparison with 3 competitors using the same criteria |
| Internal process | Not included | A call with your team and a map of the process from enquiry to payment |
| Result | Score from 0 to 100, 3–5 critical issues with screenshots, 15-minute walkthrough | Full report, estimated losses, action plan for 30, 60 and 90 days, 45-minute presentation |
MYSTERY SHOPPER
Your website and social media pages can look fine, yet a late reply can still cost you a customer. We send an ordinary enquiry and check the response time, reply quality and steps required to make a payment.
For the express audit, we send just one enquiry through one contact channel to keep the demands on your team to a minimum. The full audit checks every customer contact channel.
HOW IT WORKS
After receiving your application, we confirm participation and the start date. If the current month is full, we offer the next available start.
Within 1–2 working days after the confirmed start, we review public sources and send one test enquiry. Your team does not need to prepare in advance.
On a 15-minute call, we present the main issues and their priority. We send you the report.
We agree on the goals, channels to check, competitors to compare, timeline and price.
We analyse every area, run mystery shopper tests at different times and hold one call with your team to map the internal process.
During a 45-minute call, we present the report, estimated losses and action plan for 30, 60 and 90 days, with time for your questions.
QUESTIONS
The audit is especially useful if customers find you through maps, Instagram or messaging apps, and a missed message can mean a lost sale.